Spreadsheet – Ways to Monetize a Website
Revolution Slider 5.4+ Tutorial
Website Monetization Options and Links Spreadsheet
AI and ML Plugins for WordPress
Institute for Local Government
California Department of Education
California Special District Association
California State Association of Counties
California Association of Joint Powers Authorities
Bob Hollis Updated Cybersecurity Presentation – April 6, 2017
How to Encrypt a Mac Hard Drive
How to Encrypt a PC Hard Drive
How to Encrypt an Android, iPad or iPhone
DuckDuckGo – Private Browsing
Electronic Frontier Foundation
Akamai Q1 2016 State of the Internet Security Report
Have you been Pwned? Check your email address to see if it has been exposed due to a platform hack.
Course Outline and Session Description
California Capital Presents – Web Development for Small Businesses
Instructor: Bob Hollis, Principal, The Mobius Network
LinkedIn: https://www.linkedin.com/in/bobhollis
Course Description
This course will start from scratch and demonstrate how to create a website in WordPress that can be used for E-Commerce, Publishing, Marketing, Non-profit work, or any other function that might be useful for a business, non-profit organization, or individual professional or hobbyist. Topics covered will include domain registration and hosting, site security, WordPress configuration, themes, plugins for a wide variety of site features, search engine optimization, and integration with social media. The course will take place over six sessions at California Capital Business Resource Center in Sacramento and via Webinar for those who can’t attend in person. Registering for any webinar session will automatically register attendees for all following webinar sessions in the series.
Session Dates
May 19, 2017 – Friday, 1:00-3:00pm
Session 1 of 6 – Class Orientation and Introduction to WordPress
Class orientation and introduction to WordPress including selecting and registering a domain and setting up hosting for WordPress and email with an introduction to Linux hosting and cpanel.
Session 1 Recording
May 25, 2017 – Thursday, 1:00-3:00pm
Session 2 of 6 – Installation of WordPress Plugins
Installation of WordPress plugins to add site features including Security, Backups, Search Engine Optimization, Slideshows, Photo Galleries, eCommerce, Google Analytics, Maps, Video, Utilities, and other features and functions as requested in the classroom.
Session 2 Recording
Session Resources:
Historical Content Management System (CMS) Usage Trends
June 7, 2017 – Wednesday, 1:00-3:00pm
Session 3 of 6 – Introduction to Theme Design
This session will cover theme design and configuration of all plugins installed in session 2. Will include page and post creation and media optimization using GIMP or Photoshop in addition to theme design options for a variety of site types. Will review traditional and contemporary design concepts including basic grid layouts and full-width vertical parallax design. Will include an introduction to branding, style guides, and 3rd party tools such as Kuler, Theme Design Software, BuiltWith, Developer Tools, Firebug, digital color meters, and color contrast analyzers. Compliance requirements including ADA, Section 508 Compliance, COPPA, and digital storage of government documents will also be reviewed.
Session 3 Recording
Session Resources:
Federal ADA Standards for Accessible Design
Section 508 Compliance
FTC Tips: COPPA – Children’s Online Privacy Protection Act
SB 272 – Catalog of Enterprise Systems – Effective July 1, 2016
Akamai State of the Internet Report Q1 2016
Theme Design Elements
June 22, 2017 – Thursday, 1:00-3:00pm
Session 4 of 6 – Website Monetization
This session will cover website monetization using a variety of techniques including direct sales and advertising, e-commerce, digital downloads, online courses, Youtube, content paywalls, memberships, and a range of affiliate advertising programs such as Amazon, eBay, LinkShare, Google AdSense and Job Boards. Will include an introduction to 3rd party tools to benchmark site security and performance and an introduction to setting up an affiliate program that allows other digital publishers to earn commissions by referring paying customers to your sites.
Session 4 Recording
Session Resources
https://docs.google.com/spreadsheets/d/1L13Nii-qvIVbVoUVkP7B_7n3d3usUACruiLfVF_Q0Y0/edit?usp=sharing
July 6, 2017 – Wednesday, 1:00-3:00pm
Session 5 of 6 – Website Social Media Integration
Website social media integration including Facebook, Twitter, Linkedin, WordPress Blogs, RSS, Youtube, Google+, Newsletters, and propagation tools covering more than 50 additional Social Media platforms.
Session 5 Recording
Session Resources
Social Media Integration – Bob Hollis
Facebook Advertising: https://www.facebook.com/business/learn/facebook-ads-basics/
Hootsuite: https://hootsuite.com/
July 20, 2017 – Thursday, 1:00-3:00pm
Session 6 of 6 – Review and Q&A
This session will review sessions 1-5 and cover any other questions from participants. Will demonstrate export of course site content for students to later import into their WordPress sites.
Requirements
No prior knowledge of WordPress or web development is required.
Attendees can follow along in class and build their own site if they have a laptop, hosting, and a domain ready to go.
Attendees who would like to participate actively but are not prepared to launch their own site at this time will be offered an option to develop their class site on a Mobius Network WordPress multisite installation for the duration of the course. At the end of the course they can export the content they created for later import into their own WordPress site.
What will I get from this course?
Learn how to register a domain name and set up hosting
Learn how to install and configure WordPress
Learn how to configure, manage, and monitor site security
Learn Search Engine Optimization (SEO) techniques and Google Analytics
Learn basics of some popular WordPress plugins to add features
Learn how to change and customize themes
Learn how to set-up e-commerce
Learn website monetization techniques
Learn how to integrate social media into your website
Target Audience: Small business owners, non-profits, consultants, people who want to create and manage their own websites.
Contacts
Instructor
Bob Hollis, The Mobius Network
[email protected]
LinkedIn: https://www.linkedin.com/in/bobhollis
California Capital
Sophia Kanaan, Program Coordinator
Women’s Business Center
California Capital Financial Development Corporation
1792 Tribute Rd., Suite 270
Sacramento, CA 95815
Work: 916-442-1729|
Email: [email protected]
Website: cacapital.org
Twitter: @CaCapitalFDC
Facebook: California Capital FDC
LinkedIn: https://www.linkedin.com/company/california-capital-fdc
View scheduled sessions at http://cacapital.org/view-our-calendar/view-our-calendar/
